dr oz home page

dr oz home page

7 Secrets That Grew General Lifestyle Magazine 45%

Teaming up with Dr. Oz and Hearst lifted General Lifestyle Magazine’s circulation by 45% in a single year, thanks to a mix of health-focused content, bold cover design and savvy brand partnerships. The boost came from a coordinated editorial overhaul, data-driven decisions and cross-platform promotion that rewrote the magazine’